마케팅

Guest Service: the Path Forward

A few months ago, we shared our experience during the pandemic, adding our voice to an industry struggling to come to terms with not only what we had gone through to date, but with finding a way forward in a new landscape…
read more

citizenM venturing into the Metaverse

Dutch lifestyle and hotel brand citizenM has revealed that it will acquire a LAND site in The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to begin building a hotel in the Metaverse…
read more

BEST WESTERN GIVES VĪB REBOOT FOR SMALLER MARKETS

Best Western Hotels & Resorts announced last week the relaunch of its urban, upscale boutique brand, Vīb, putting its money where its mouth is by investing US$20 million (including land) to create the prototype property in Tempe, Arizona, marking…
read more