마케팅

Freshly baked news: the baguette, the long, crusty loaf bread that is a delicious staple of French life, has been awarded special protected status, placing it in a culinary pantheon alongside other regional food delicacies from around the world…
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Segmentation is one of the most important elements of your hotel email marketing. However, despite its importance, it is often neglected and it may well be one of the reasons why your email strategy is not working for you…
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While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season…
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Newsletters are an excellent communication tool for the hospitality industry. Indeed, you can use social media and phone conversations to communicate with guests…
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A weird word in the title is definitely one for your next dinner party…
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Since the dawn of time, hotels have been trying to convince customers to visit them. But in an age where there are hundreds of thousands of options for people looking for places to stay, that’s never been more difficult…
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Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles…
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Move over farm to fork; the next thing in hotel dining is “restaurant to room.” At least it is at the Four Seasons Hotel New York Downtown, which coined the term as part of a program it launched this summer, the Restaurant-in-Room Chef Series, which…
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Virgin Atlantic has updated its gender identity policy, removing the requirement for employees to wear gendered uniforms.
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Exclusive Feature - Travel, as we know it, is as old as mankind and since the very early stage of humanity, people have traveled in search of shelter, food, betterment, safety, and comfort.
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For the very few who may not know, Netflix is a media sharing and streaming service that allows its subscribers to watch a variety of TV shows, movies, documentaries and other viewable content without the burden of exterior adverts…
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Though the cannabis legalization movement in the U.S. has spawned plenty of "bud and breakfasts" and weed-friendly, budget hotels, a handful of boutique hoteliers are targeting the high-end cannabis traveler -- no pun intended…
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The global brand premiere of Regent Taste Studio was staged in Singapore, featuring Regent Phu Quoc chefs in collaboration with world-renowned visual artist Mr Dripping.
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As the hospitality industry continues to evolve, so does the concept of the traditional meeting. From core spaces to broader event experiences, the industry and what event planners and attendees are seeking is starting to shift and expand…
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Roger Moukarzel is a firm believer in the power of photography in the hospitality world…
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As we cap off an incredibly busy, post-pandemic summer, one question that all hoteliers should be asking is: will these occupancy levels last? Autumn typically sees a drop-off, but with the pent-up demand now partially expunged and a looming…
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You've seen the renderings (or maybe you've created them) – bustling lobbies and dining rooms, tranquil spas and lanais, immaculate porte-cocheres that look like luxury car showrooms.
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On joining a recent webinar where journalists shared their pet peeves with PRs, I took notice and reflected on my experience as a PR person pitching stories and content to the media.
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Tourism is on the rise. As more and more people get back to traveling, some regions are already seeing travel spending reaching pre-pandemic levels. The US is even poised to grow beyond that level and set record highs in travel spending…
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Do you want to become an eco-responsible restaurant but don’t know what measures to put in place without interfering with your work?
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Wasn't it just a few years ago, after enduring the "great recession," that the prevailing consensus was "another industry disruption of this magnitude will never occur again in our lifetime"?
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To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
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Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding…
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Travelodge has unveiled the first two new-build hotels featuring its recently-launched “budget luxe” design concept.
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