마케팅

A collection of design and architecture books to add to your 2022 reading list
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At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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The global medical spa market was valued at US$11.1 billion in 2017, and is projected to reach US$27.6 billion by 2025, which implies a compounded annual growth rate (CAGR) of 12.2% over the period, according to a report published by Allied Market…
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Hospitality trends have changed a lot over the past few years, with industry shifts accelerating even more quickly due to the pandemic.
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Four Seasons Hotels and Resorts, announces plans for an innovative resort concept focusing on highly customizable itineraries led by personal guides, sustainable design and programming inspired by the nature and history of Mexico…
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Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform…
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Storytelling skills can create the unique magic and authenticity of exclusive hospitality events…
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Hotel guests are increasingly expecting seamless technology and a demonstration of sustainable practices.
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Whether it’s trip stacking, virtual reality, “benchmarketing,” or other hotel marketing trends, hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and…
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Le Cordon Bleu is the leading global network of culinary arts and hospitality management institutes…
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MGM Resorts International and Las Vegas Sands aren’t writing off Macau, but they also aren’t solely focusing on China’s gaming hotspot for growth in Asia.
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Convert tired, underperforming hotels into something fresh, a little left of center in great locations that increase revenue on average 2.4 times without spending more than pre-opening costs, which are no more than 10% of the upfront investment…
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A situation we are all familiar with – you arrive at a restaurant, curious about the experience you’re about to have, probably hungry and eager to discover the menu items that will make your mouth water…
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Passpoint is gaining popularity in all areas of travel, and the use cases and discussions are popping up at hospitality events and throughout the industry. But what is it, and how will it benefit hotels and the hospitality industry as a whole…
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Confronting a protracted labor shortage, hoteliers have struggled to maintain standard operations, much less meet new demands that the pandemic has produced.
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For those with an eye for history, the Forte name reminds one of Baron Forte, the Italian-born, Scottish hotelier that created the Forte brand and the multiple hospitality businesses he helped create…
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There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?
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At a time when the pandemic has slowed down business travel, Bruce Rohr, vice president and global brand leader, JW Marriott, says the “work from anywhere” flexibility has helped the brand grow as it was quick to recognize travelers’ increased focus…
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The pandemic has changed many things, and one of the most important aspects of doing business has evolved due to the new way consumers utilize social media.
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TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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Accor has signed a multi-year partnership with mobility provider Sixt, providing additional benefits for members of its ALL (Accor Live Limitless) loyalty programme.
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Gordon Ramsay is to open his third restaurant at London’s The Savoy hotel next month. The fine-dining Restaurant 1890 will offer an evening French tasting menu from Wednesday to Saturday, costing £110 per person…
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Since its launch, 25 percent of all messages received by Snowbird’s Dog Chat have been ticket buying requests, which allowed the resort to drive more than $150,000 in projected annual assisted revenue into the purchase funnel…
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