How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as: To get the best nightly rate (69 percent), To…
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10 new creative room types to boost revenue
Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
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Castelfalfi resort takes top-to-bottom local approach
“The key to success right now is local — local history, local food,” says Isidoro Di Franco, general manager of Toscana Resort Castelfalfi, 70 minutes’ drive southwest of Florence, Italy.
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Here are our winter marketing recommendations for your hotel
It’s not going to be a typical winter, by any means…
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How hotels are reworking outdoor spaces to meet demand
To accommodate guests’ increased desire for outdoor spaces, hoteliers are investing in extra seating options for individuals and groups as well as boosting internet connectivity for a seamless indoor-outdoor transition…
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery
A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel and tourism sector, the spending patterns of OTA travelers and the role of OTAs in the hotel booking…
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Eastern Europe development on conversions growth spurt
Hotel-chain development teams are busier than ever despite the pandemic devastating demand, as independents and small networks rush to seek the comfort of scale, loyalty and other brand benefits…
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Universal Music Group launches Umusic Hotels brand
Universal Music Group has partnered with investment group Dakia U-Ventures to launch new “music-based experiential” hotel brand Umusic Hotels.
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