HOW SANDALS' BIGGEST MARKETING GAMBLE PAID OFF
Marketing director Jenny Sowerby explains why the hotel company worked with a team of street artists on a London mural, while agents share how their own feature walls have become a talking point with customers…
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GRWM: Applying Tiktok Trends to Hotel Social Media
Nails tap rhythmically on a skin care product, and the text on screen reads "GRWM for school". Or work. A wedding. To spill the tea.
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New Evo Hotel Design Pulls Utah’s Adventure Vibe Indoors
The pandemic juiced up traveler interest in the outdoors. The Evo is an adventure hotel aiming to meet that demand. Its design reflects an integration of art and community, not just gear storage boxes…
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TRIPSCOUT RAISES $14M, LAUNCHES HOTEL BOOKING THROUGH INSTAGRAM
Tripscout is launching a hotel booking platform that co-founder and CEO Konrad Waliszewski says will offer private rates at discounts of up to 75% below the best publicly available rates.
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Five essential social media strategies to help increase guest bookings
In today’s modern, internationally-connected world, it’s no longer enough to simply offer your guests an exclusive, multi-star resort experience at your hotel…
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3 SHORT-FORM VIDEO PLATFORMS FOR HOTEL MARKETING
A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business? Which platforms matter? And what are some trends to look out for…
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If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform…
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I work at a 5-star resort as an 'Instagram concierge' who helps guests get the best Instagram shots
I like to think I have the best job in the world, since every day I get to work in paradise at the W Punta de Mita, a luxury boutique resort in Punta de Mita, Mexico.
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Lifestyle Hotels Broaden Accor's Horizons
They are unique, in touch, and cater to every whim. The Lifestyle segment treats guests to a different experience at each hotel, every time. The concept is rocketing and nothing can stop it now. Accor was one of the first to glimpse its potential…
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Reexamining the Communications Hierarchy for Centennial Guests
It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests…
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Is Netflix a window on the future for Travel and Hospitality?
Raise your hands... those who yearn to get on a plane and fly to some exotic destination. In fact, at this point, anywhere outside the confines of our homes, in any form of transport will do nicely, thank you…
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Tips on How to Market your Hotel on Instagram
It’s no surprise that hotels and travel brands are winning on Instagram. With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts to attract new guests or lure travelers back…
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