태그별

Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads.
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Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms…
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“A bird in the hand is worth two in the bush.” This wise saying has stood the test of time for a good reason, it cautions the greedy among us to value what they already have rather than chase after something with higher value but more risk…
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«Hotel companies have broadly resisted using aggregators such as Expedia and Booking.com for online sales so far during the recovery because of somewhat surprising factors. Yet the temptation remains». Sean O'Neill…
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Real estate services provider JLL is launching a short-term rental platform it’s positioning as a rival to giants in the space including Airbnb and Booking.com.
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Using interconnected technology platforms to drive the digital transformation of the industry and provide guests with increased choices and control over their stay will be the key to success.
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In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
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Over much of the last decade, OTAs (online travel agencies) have become the most common way that people book hotels…
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New research from Expedia Group reveals shifting views on travel, including positive sentiment on vaccine passports, increased budgets and an enduring demand for safety and financial security…
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With the volume of travel greatly reduced and marketing budgets slashed, hoteliers know it’s more important than ever to understand which distribution strategies are driving bookings.
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With the slow reopening of international travel, most of the larger online booking platforms, led by Booking.com and Expedia, have finally decided to turn their billion-dollars marketing power engine back on…
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As travel slowly begins to recover, a renewed hospitality market is emerging…
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Multi-day tours have had a tough 15 months, with many operators still not seeing any bookings coming in.
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The problem of “rogue” hotel booking websites is bigger than previously known and is creating enormous problems for travelers and the hotel industry.
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Australia‘s competition watchdog on Friday said online booking agencies Expedia (EXPE) and Priceline Group’s (PCLN) Booking.com had agreed to allow Australian hoteliers to offer lower rates for direct bookings by telephone and walk-ins but not…
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Summer is here, and traveler confidence is starting to approach its pre-COVID-19 levels…
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Direct selling, both telephone and website, has gained a large share of sales during the pandemic…
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