태그별

Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down.
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A tech revolution has been ushered in over the past decade, setting the stage for transforming the online space as we understand it…
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Although travel sentiment has been climbing steadily, the pandemic and social distancing has resulted in travelers spending a significant amount of time inside their hotel rooms to limit their exposure to public spaces…
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While all hotel guests want a clean, safe, comfortable room, guests have a variety of needs and wants for services and amenities…
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The move to faster networks is happening at a time that the restaurant industry is already grappling with the challenges caused by a pandemic that closed many in-house restaurants and forced a rethinking of ways to continue operations…
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At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
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Jens Busch has vast experience in the luxury service sector over the past two decades…
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When Facebook announced their rebranding to Meta, a tidal wave of popularity crashed on the alternative reality: the Metaverse.
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There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
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The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?
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The pandemic has changed many things, and one of the most important aspects of doing business has evolved due to the new way consumers utilize social media.
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TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer…
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Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign…
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It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too…
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Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
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