태그별

There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.
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The third quarter of 2021 saw major online travel players continue to increase advertizing and marketing spend.
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For many hotels, the line between “distribution” and “marketing” has always been quite blurry.
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Real estate services provider JLL is launching a short-term rental platform it’s positioning as a rival to giants in the space including Airbnb and Booking.com.
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Over much of the last decade, OTAs (online travel agencies) have become the most common way that people book hotels…
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Digital travel platform Booking.com has released new research revealing that half of LGBTQ+ travelers have experienced some form of discrimination when traveling…
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With the volume of travel greatly reduced and marketing budgets slashed, hoteliers know it’s more important than ever to understand which distribution strategies are driving bookings.
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With the slow reopening of international travel, most of the larger online booking platforms, led by Booking.com and Expedia, have finally decided to turn their billion-dollars marketing power engine back on…
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The total value of the top 50 most valuable hotel brands has decreased 33% year-on-year, down from $70.2 billion in 2020 to $47.4 billion in 2021, according to brand value consultancy Brand Finance.
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After more than one year of global pandemic, we are yet to grasp all the different ways in which the virus has changed our lives…
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A new normal for the travel industry is here and travel marketers are adapting to shifting consumer expectations during the pandemic…
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How Airbnb sees itself matters, not only for the future of the company but how markets and competitors react to such a globally disruptive force that has emerged out of nowhere in the last decade.
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A badly handled PR crisis can have a negative impact on companies for years, driving away customers and damaging brand reputation…
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The Skift Health Score ranked Booking Holdings as the overall leader in August among 100 public travel companies but the entire travel industry faces grave uncertainties…
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Little more than six months ago, the one topic that kept travel executives awake at night was Google increasingly siphoning off industry profits by moving deeper and deeper into the travelers’ user funnel…
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