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Second Quarter 2021: Are We There Yet?

United States hotel prices have rebounded above their statistical lower bound in all regions except the Mountain states, signaling a return toward their pre-pandemic level—although we are not quite there yet…
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To Decrease Or Not To Decrease Hotel ADR?

Following the economic fallout of 2020, many hotels and other tourism businesses have rushed to lower prices in an effort to stimulate demand. In this article, I analyze the competitive challenges of hotel ADR in the current climate…
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