Mastering Mottos, Taglines and Slogans: Salient Elements of the Hospitality Business
In the ever-competitive world of hospitality, a strong brand identity is essential for attracting guests, engaging employees, and building loyalty.
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Mastering Mottos, Taglines and Slogans: Salient Elements of the Hospitality Business
In the ever-competitive world of hospitality, a strong brand identity is essential for attracting guests, engaging employees, and building loyalty.
read more
Longtime Disney executive Howard Roland has died
The former vice president of purchasing and construction contracts, who was instrumental in creating multiple Walt Disney World Resort hotels, was 88.
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Elsie de Wolfe – the design inspiration behind JW Marriott Essex Hotel’s Meadow Terrace Suite
Designed by Whitespace Interiors, each fully reimagined suite in the hotel tells a distinct story through design, artwork and other touches inspired by personalities who helped shape the cultural landscape of New York City – we step inside the…
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TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’
Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment…
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Downtown Sarasota's Hotel Indigo rebranded by IHG Hotels & Resorts
Sarasota's Hotel Indigo — a 95-room hotel that opened in 2006 — has been rebranded to voco Sarasota. The branding change occurred late last year without major fanfare or corporate announcement…
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ACCOR ENHANCE LOYALTY PROGRAMME BENEFITS
Accor has announced a new partnership with National Australia Bank (NAB) to bring enhanced benefits to members of its Accor Live Limitless loyalty programme (ALL)…
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The independently-owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service…
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InterContinental Hotels & Resorts Launches Luxury Brand Evolution
InterContinental Hotels & Resorts announced the launch of an extensive global brand evolution designed to reimagine the luxury travel experience…
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Hilton's Chief Brand Officer just told us about the chain's newest one
Matthew Schuyler, Hilton's Chief Brand Officer, talked to TheStreet about the company's new Tempo hotel brand…
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Furn-Niche Defines Lasting Hotel Impressions
As hotels and hospitality developments evolve into experiential destinations, investing in a well designed, attractive, and quality fitout is no longer a luxury—it’s a strategic necessity…
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EACH BRAND HAS A STORY. EACH STORY HAS A GUIDE
By Sarah Trad, Co-owner, Closed Captions Communications - She walks us through why a brand story is as important as its name and logo, and what to focus on while writing yours…
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