Mastering Mottos, Taglines and Slogans: Salient Elements of the Hospitality Business
In the ever-competitive world of hospitality, a strong brand identity is essential for attracting guests, engaging employees, and building loyalty.
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Choice Hotels Promotes Judd Wadholm to Senior Vice President and General Manager, Core Brands
Choice Hotels International, one of the world's largest lodging franchisors, announced today that it has promoted Judd Wadholm to Senior Vice President and General Manager, Core Brands. A nearly 17-year veteran of Choice Hotels International and…
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Alex Schellenberger joins Mandarin Oriental to head up brand strategy
Mandarin Oriental recently announced the appointment of Alex Schellenberger as Senior Vice President, Brand, to support the strategy of strengthening the brand's presence and increasing its desirability as a luxury hotel brand…
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Slatto backs new Nordic hotel chain
A new Nordic hotel chain has been launched by partners, investor Slatto and experienced hotel operator Strawberry group.
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TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’
Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment…
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Isrotel launches global hotel brand with 70 million euros investment
The new brand is called "Aluma" and is a partnership with the Dayan family. In the first phase, Isrotel will launch three hotels in Athens, and later expand to other destinations in Greece and Rome…
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In the latest thought-provoking episode of "The Unfamiliar Shift with Ariela," listeners are treated to an insightful journey into the heart of boutique hospitality, led by the seasoned entrepreneur Cory Schisler and his partners, Jay and Kyle…
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