Nobu and SODIC announce further development with a hotel and restaurant in East Cairo
Nobu, the renowned luxury lifestyle brand known for its iconic 41 hotels, 77 restaurants, and 12 residences, proudly announces the signing of Nobu Hotel and Restaurant East Cairo, in a continuing collaboration with Egypt’s leading real estate developer, SODIC.
The signing, which took place at Nobu Fifty Seven in New York, marks Nobu and SODIC’s third venture in Egypt, following the unveiling of Nobu Hotel, Restaurant, and Residences in both West Cairo and North Coast Egypt last summer.
Strategically situated in the newly developed Eastown District New Cairo “EDNC”, Nobu Hotel and Restaurant will enjoy a prime location directly on Road 90, the main thoroughfare and central axis of New Cairo, adjacent to The American University in Cairo. Surrounded by luxury lifestyle offerings such as upscale boutiques, a diverse range of unique dining concepts, entertainment experiences and contemporary office spaces, the complex promises a dynamic and vibrant contemporary ambience.
Nobu’s entry into Egypt with development partner SODIC stems from a strategic alignment of vision and expertise. SODIC’s established reputation as a leading high-end real estate developer and ‘placemaker’ in Egypt complements Nobu’s commitment to delivering unparalleled luxury experiences worldwide. Together their partnership not only enhances Egypt’s growing tourism and real estate sectors but also reflects Nobu’s strategic expansion plans to introduce the brand to an exciting key global market.