Hilton to double lifestyle hotel presence by 2028
International news
Hilton has announced plans to double its footprint by adding 350 properties in the lifestyle hotel category over the coming four years.
The company notes its recent acquisitions and growing demand have triggered the expansion plan.
Earlier this year, the company announced the acquisition of a controlling interest in Sydell Group earlier this year, aimed at extending the NoMad luxury lifestyle brand globally.
In March, Hilton signed a $210m agreement with AJ Capital to acquire the Graduate Hotels brand, which has more than 35 properties open or in development.
This year, the company aims to open more than 100 new hotels across its lifestyle brands, marking the debut of its 400th property in the category.