With the theme "Beyond the Bottom Line," this year's edition highlights the significance of plan, path, perseverance and persistence that addresses the ever-evolving industry.
"The world has seen dynamic changes in travel, recreation, and celebration trends in the past three years, which pose a long-term impact on a hotel's/resort's existence. 'Beyond the Bottom Line' calls for adaptability to change, responsiveness to shifting preferences and needs, and flexibility to future scenarios," Margarita Munsayac, HSMA chair said during the launch.
According to Virtus Awards chair Rose Libongco, the 9th Virtus Awards is not just about recognizing achievements but is about celebrating the modern-day heroes who have dared to dream, innovate, and make a difference.
"It is about acknowledging those who have triumphed over adversity and emerged as beacons of hope for their teams and their organizations," Libongco noted.
